John Felix is the Director and Specialist at 1BIC, a start-up consultancy leveraging the combined knowledge, experience and networks to provide airlines, travel agencies, online travel companies, destination management companies and tourism bodies, with a comprehensive, tried and tested knowledge source.

Mr. Felix is the former Senior Vice President of Emirates Holidays, within the Destination and Leisure Management Division in Emirates Airline. During his 20 years at Emirates, he together with a handpicked multinational team translated a vision into a concept, a strategy and an implementation action plan. His career started with British Airways, and included working experience around the Middle East and Asia, during which time he travelled around all continents of the world.

Having retired from Emirates, John moved to Thailand, as Chief Operating Officer, for a destination management company specialized in designing, marketing and operating quality, tailor made, individual leisure, and MICE group travel to East and Southern Asia, from primarily English speaking markets. That gave him exposure on the destination management aspects and rounded up his overall tourism knowledge and experience. After he ceased his contract with the company, John moved to Malaysia where he was contracted by Malaysia Airlines, to re-establish their leisure section.

Mr. Felix possesses strong leadership skills and empowerment talents. He is adept at expanding the global network within the travel industry, executing strategic polices, maintaining and enhancing retail operation and services standards.